Women's Day
Aren't we fortunate in South Africa having a day set aside because you are a woman? - Not to say the other 364 days are set aside for men. It is a chance to look at some very special women and what they have accomplished. I have chosen Sheena Iyenga, a remarkable woman who has published a book titled The Art of Choosing, and who's studies are in exactly that. Her work has been has been informing business and consumer-goods marketing since the 1990s. Her work goes further than this though. It looks at certain medical decisionmaking, on the drawbacks of providing too many choices, and on most fascinating for me, the cultural and geographical underpinning of choice, where in one example school children from opposite ends of the globe were given a choice in which puzzles they could complete. The results were fascinating, as is Sheena who speaks about them. To find out more see: http://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing.html It is worth choosing to spend the ne